Dining
with tea
Recommendations
for pairing the varied flavors of tea with your menu selections.
by Paige
Poulos
Tea,
like fine wine, boasts a rich history among culinary cultures of the
world. But the two ancient beverages share an even more important
similarity: Both possess subtleties in flavor and aroma that make
one variety or another a better choice to complement a particular
food or combination of foods. This is a new notion for Americans,
most of whom are used to thinking of iced teas as a thirst-quencher
that adds little or nothing to the dining experience. Actually, nothing
could be further from the truth. Selecting the perfect tea involves
something more than casually considering the food. Rather, the style
of the dish and the ingredients used should influence the choice.
Highly seasoned foods need assertive, powerful teas high-grown
Ceylons, fine Keemuns or even a smokey Lapsang Souchong work well.
You can enhance spicy dishes by adding an herbal element to the tea,
especially when served over ice. Morrocan-style mint-flavored tea
or iced chai tea are good foils for hotter foods.
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Tea's
growth in foodservice
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by
Joseph P. Simrany, President, Tea Association of the USA, Inc.
Foodservice sales of tea have been growing at about 10% a year
for the last several years, and this growth is expected to continue
over the next five years, spurred by an increase in customer
demand, increased promotion on the part of operators, the expansion
of tea offerings to include specialty and herbal selections,
and improved delivery of hot tea.
Tea has always been one of the most profitable food or beverage
items available to foodservice operators. The number of restaurants
serving gourmet or specialty tea has been increasing for a number
of years and will increase further as consumer awareness of
specialty tea increases. More operators are also moving to develop
signature teas as a means to increase profitability and gain
competitive advantage. It is likely that this trend will increase,
driven by aggressive vendors and consumer appeal.
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The perfect match for a salad varies with the ingredients. You might
choose a fruit- or berry-flavored tea to enhance a fruit- or yogurt-based
salad. These two flavors also complement pork and poultry that are
often served with chutneys or applesauce.
Darjeeling teas exhibit a distinctive edge that perfectly complements
the rich flavors of many kinds of shellfish. The same tea is wonderful
with sauced veal. Heavier-bodied Assam tea is a great complement to
grilled or roasted lamb.
Green tea, with its enticing grassiness, is wonderful with cream
soups, goat and cream cheeses, and, of course, a wide variety of Asian
dishes, from pad Thai to Szechuan. Herb and green tea combinations,
such as Jade Mint, bring a clean, fresh note that cools the palate
when the cuisine contains hot chile oils.
On the other hand, the sweeter Asian dishes including those
with plum or sweet and sour sauces are enhanced by pure black
teas; Yunnan is among the best.
Iced teas whether sweetened, flavored, green, black or oolong
can be paired with a wide variety of foods. Use their flavors
as a base for experimenting with different foods. Vary infusion times
to get even more subtleties in food and tea pairings.
A blended tea like Blackberry Sage combines elements that make it
ideal for a broad range of foods, from pizza to sorbet.
Desserts offer an opportunity to experience the perfect marriage
of tea and sweets. Creamy desserts, such as cheesecake, are perfectly
enhanced by teas flavored with fruit mango or peach. Fruit pies or
cakes are best with black teas.
Green teas bring a palate-cleansing note to the end of a meal. And
for people who might otherwise choose espresso, a hefty Russian Caravan
or Lapsang Souchong might be a wonderful closer.
The most important aspect of pairing teas and foods is enjoyment.
Experiment. Vary your tea selections. Like wine, tea comes in may
guises; it can be a quick and healthy quaff on a hot day, or it can
be a beverage of contemplation with great subtlety that reveals itself
over the course of several cups.
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Chai
offers unique menu opportunities
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With
its unique mixture of milk, tea and spices, authentic chai tea
is really in a category of its own in the beverage world. Chai
is more of a tea lattˇ than a tea, and since it's commonly prepared
this way, it's even closer to the coffee category. And chai's
distinctive sweet and spicy flavor further sets it apart.
Chai's
annual growth is about 30% a year, making it one of the fastest
growing beverages in the retail segment, but it's growing quickly
in foodservice as well.
Operators
are experimenting with chai in a variety of ways. It basically
offers all the hot and cold applications of coffee the
most popular method is steamed hot like a lattˇ, but it's also
served cold over ice, or chilled through a granita machine,
or even as a milkshake. Chai is also an alternative to coffee
in alcoholic beverages like brandies, and makes an excellent
ingredient in a signature beverage unique to a menu.
A
simple way to include a chai beverage on a menu is as an add-on
item to the tea and coffee category.
"Operators who are getting into a coffee program can easily
incorporate chai because it's prepared like a lattˇ. In fact,
it's easier to make than a lattˇ," says Lori Woolfrey, vice
president of marketing for Portland, Ore.-based Oregon Chai,
a pioneer in the U.S. chai segment.
Woolfrey
says chai has taken off in coffeehouses, and is a big hit in
colleges and universities. The company is working on expanding
its presence in non-commercial applications, as well as positioning
the product to chains.
"We're
presenting chai as a great add-on item to a coffee program,
or as a dessert item it's excellent poured over ice cream,"
says Woolfrey.
Since
the product has only been readily available in the U.S. since
the early '90s, sampling is important to the category's continued
growth. Oregon Chai offers a foodservice sampling program which
allows operators to offer more free tastings.
"The
key to our success is getting people who have never tasted chai
to try it, so we do a lot of sampling. We find that once customers
sample chai, they're sold by the flavor alone."
-C.H.
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